D&AD Course Branding

D&AD Course Branding by Move Visual.

About this project

This is the branding for Northumbria BA Animation at the 2017 D&AD New Blood exhibition.The idents were created by scanning the all class members individually to generate semi-accurate meshes. The meshes were then animated and rendered using Cinema 4D before final compositing in After Effects. The purple effector boundary boxes from Cinema 4D were left in as a rebellious indicator of what we do and the tools we use.The stand was then mocked-up in Cinema 4D to give an understanding of how the prints would be framed and displayed.

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